It’s that time of year again! The new year is just about here, and with that comes an entire new set of retail trends. As technology advances so does the way that businesses around the world advertise to their customers. The world of retail and ecommerce is constantly changing. As brand new technology and innovative sales channels emerge, retail trends begin to shift in various directions. The following trends are just a few to keep your eye on going into the new year.
Personalized shopping is now bigger than ever. Living in a day and age where customers are used to receiving personal attention for big purchases, this trend is now popping up across the board. This attention used to occur for those shopping for items such as cars, clothing, and jewelry. Since technology has evolved, recommendation engines are appearing in online shopping venues. These engines are able to direct consumers towards products that suit their interests as well as items they are likely to need. A wonderful example of this is the beauty product retailer Sephora who is now collecting customer information. They are able to gather this intel from shoppers by the products they express interest in through their mobile app.
It’s no secret that retailers have long encouraged both influencers and bloggers alike to earn income through sharing affiliate links with advertising products. Brands are working hard to cut out the middle man and sell directly to the customers. Consumers can now go directly to the source of their product by purchasing directly from the manufacturer themselves. This trend is going to continue into 2021 and become increasingly popular. Rather than dealing with a third party, the manufacturer and customer are able to simply complete the transaction together.
Autonomous Deliveries and Fulfillment started long before the pandemic swept clear across the nation. Today self-driving delivery vehicles and drone delivery options are becoming increasingly popular as contactless deliveries are crucial. Having these types of delivery options available cuts down on the likelihood of coming into contact with people carrying the virus. With the Coronavirus raging full force, this is just one of the many factors that has lead to the widespread acceptance of these technologically advanced delivery mechanisms.