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Many people can generate unique business ideas, but few have what it takes to turn an idea into a business. If you’ve come up with a brilliant idea that you’re sure will succeed in your niche, here are a few ways you can turn it into a fully-fledged business.

Form a Tech Startup

If your idea has anything to do with the Internet or technology, one way that you can turn it into a business is by forming a tech startup. First, you need to conduct market research to make sure that your concept truly is unique and understand the demand. Then, you turn your research into a business plan which you will pitch to potential investors.

Potential investors can be people that you know, lending institutions, or venture capitalists. Your pitch should concisely grab their attention, explain the need for your idea, and show how your business will succeed. Even if your first startup fails, the pitching process will teach you crucial skills for future business.

Online Marketplaces

Online marketplaces allow small business owners who are just starting their company to reach customers. The marketplace you sign up for will depend on what your business is selling. For example, many artists and craftspeople sell their products on Etsy. UpWork attracts freelancers who sell all kinds of services.

Marketplaces are a smart choice for budding business owners because they have the technical infrastructure and a large clientele base. However, most take a percentage of the profits and can have cumbersome terms. Once you have an established base of clients, you can host your own shop on a personal website and keep more of the profits.

Crowdfund Your Project

If your idea is too complex for a marketplace, such as a new invention or a movie, but you don’t want to spend time pitching investors, you can raise money by crowdfunding. Platforms such as Kickstarter allow business leaders to raise money from many different people from a simple landing page.

There are many different ways to turn your idea into a concrete, money-making business. The path you choose will depend on your needs and the nature of your idea.